About
I’m Lauren Haynes, a UX researcher and designer who loves the challenge of solving problems through design. It was my love of art that first drew me to graphic design, and then I found UX. I find visual storytelling and intentional design to be compelling and powerful. I want to join a team where I can contribute on day one and grow into a role that inspires others.
Instead of returning to work when covid forced everyone to make hard decisions, I chose to stay at home to care for my young daughter and my father during his last months of life. We moved to Ashland, OR and with my parents until we moved with the remaining three grandparents to San Juan Island, WA in 2021.
My design process and approach to the unknown has proved invaluable in my role as primary parent and while living with and supporting a multigenerational family compound.
Email: laurendalysargent@gmail.com
LinkedIn: linkedin.com/in/laurensargenthaynes/
Freelance Designer and Business Development
Friday Harbor, WA | 2021 — Present
Creativity and problem solving is my passion and I have kept busy with a variety of freelance projects.
Directed and served on the parent Development Committee to launch Sweetgrass Early Childhood, a Waldorf based school for preschool and kindergartners. Involvement included conflict resolution, handbook development, systems management, branding, enrollment, website design, lifestyle photography direction, fundraiser and auction raising $10,000. School has successfully grown from two teachers and eight children to five teachers and 14 children.
Design and branding for the following businesses; woodworking, jewelry, singer/songwriter, massage, homemade empanadas including online ordering.
Project Manager, Designer and Buyer in collaboration with five stakeholders for renovations including landscaping design, interior design of bathrooms, bedrooms, grand staircase, kitchen, mudroom, library and guest suite remodel.
Handling communication and negotiations with contractors, landscape architects, arborists, loggers, realtors, architects, and interior designers.
UX Designer | PitchBook
Seattle, WA | 2018 — 2020
Designed custom guided search and data visualization to help users leverage our data set in their workflow with iterative design based on persistent feedback. Tasks included user interviews, leading design sprints with internal stakeholders and PitchBook leadership, designing intuitive and personalized data visualizations, creating prototypes, and collaborating with teams across the company.
Developed best practices and internal guidelines for conducting user interviews. Mentored junior designers in user interviewing, reviewed designs for clear information architecture and visual design accessibility and appeal.
Executed design solutions for users to access our data set. Tasks included deep dive into research in the competitive landscape, identifying the user and their needs, designing data visualizations, collaborating with the development team to produce human centered designs.
UX & In House Designer | Cascade Designs: MSR
Seattle, WA | 2016 — 2019
While at MSR I designed:
Mobile friendly microsites for new product launches using UX best practices to drive conversions. I reviewed contract developers work with a fine tooth comb to provide detailed edits that aligned with original design.
Responsive pages on the MSR website through whiteboarding, prototyping, and user journeys implemented through the lens of the brand guidelines and existing site functionality.
New pixel perfect, user tested email templates including a responsive welcome series for an international audience of 170,000+ engaged subscribers. Brand guidelines for MSR microsites, creating consistency across new product launches.
Product pages through: high fidelity mockups, type treatment, link styling, hover states, active states and user flow optimizations.
President, Owner | Wyer Media
Seattle, WA | 2011 — 2015
Provided digital marketing and graphic design services for 15+ local, regional, and national businesses. Worked with small teams to delegate content, strategy, and execution of client campaigns. Adapted existing branding for email campaigns, social media channels, promotional events, online ads, and website updates.
Social Media Manager / Graphic Design | Yala Designs
Ashland, OR | 2009 — 2012
Worked with lead graphic designer on weekly email campaigns. Designed, planned and launched giveaways, contests, and other online promotional events to cultivate brand recognition through social media.
Education
Seattle Central Creative Academy
Seattle, WA | 2017
Graphic Design
Elected by peers to lead over 70 graduating designers and photographers in the exhibition and presentation of our work. The two day show hosted over 1000 guests.
Prescott, AZ | 2008
BA, Art, Cultural Studies
Minor in Environmental Studies
Skills
Adobe Creative Suite, Sketch, Figma
Illustration Branding & Identity
UX / UI design and industry standard tools
Understanding of CSS, HTML, and modern responsive web design